Basa AI
Millions of Filipino adults struggle with functional literacy, often keeping it hidden due to social shame. Existing tools are frequently designed for children, creating a dignified barrier for adult learners who need a private, age-appropriate, and encouraging environment to gain essential reading skills.
The Strategy
Basa AI leverages specialized AI tutors (Claude Haiku) to provide a patient, non-judgmental learning partner for adult learners. The platform is designed with “Shame-Free UX” principles: removing childish imagery, ensuring privacy, and focusing on functional literacy that empowers adults in their daily lives.
Core Features
- AI Tutor (Matuto): A specialized Claude-powered tutor that provides encouraging, real-time feedback.
- Multilingual Support: Architected to support regional Philippine languages like Bisaya, Ilocano, and Kapampangan.
- Dignified UI: An interface designed specifically for adults, focusing on clarity and respect rather than gamification.
- Offline-First Vision: Built with Bun and Next.js to eventually support low-bandwidth and offline environments.
The Impact
By moving literacy training from the classroom to the smartphone, Basa AI allows adults to learn at their own pace without the fear of judgment. It’s a tool for functional empowerment and economic mobility.