Twitter + one passionate director

April 16, 2007 @ 09:55 AM | posted by carmelyne

(last updated: 06.19.07)

On April 15, the TV series Drive premiered. I am amazed at how director Greg Yaitanes pioneered an awesome real-time director commentary via Twitter while the show is being aired. I say great foresight and (he) really added a Rails App (Twitter) to his/their arsenal of communication and marketing strategies.

There was one not so great feature. The time zone problem. Tweets have to address time zone differences on such occasions. Tweet post were duplicated once the West Cost air time commenced and there were more tweets for the West Coast group too. Duplicated? Simply meaning the director had to re-post his previous tweets from the East Coast premiere. Simple cut and paste. I guess that's what real-time is.

It felt as if the director was just one of "us", easily accessible by fans and was also engaging in a cool dialog while he answers tweets while twittering during the premiere.

Overall the show Drive is a thrill ride you wouldn't want to miss.

[ Last updated: June 19, 2007 @ 05:37 PM ]

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Snippets of 06/24/07

Rails 'A'..'Z' Paginate

# Starts with 'A'..'Z' Paginate / model
def self.sort(sort)
  if sort
    find(:all, :conditions => ['name LIKE ?', "#{sort}%"])
  else
    find(:all, :order => 'name')
  end  
end

# index action / controller
@models = Model.sort(params[:sort])

Twitter + one passionate director

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